Entrepreneurship and Corporate Social Responsibility： A Case of Everlight Group

• Main Authors: Chih-Sheng Yao, 姚智升
• Other Authors: Ja-shenChen
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/18078154529835692286

碩士 === 元智大學 === 管理碩士在職專班 === 100 === 「This land so rich in beauty has made countless heroes bow in homage.」Since ancient times, heroes to the world, competing, winner be king, loser be bandit, who do not want sitting on the country, dominating the world. Today’s entrepreneurs, explore market opportunities will expand entrepreneurial activity, each entrepreneur has a different personality, different personality traits will directly affect the company’s business philosophy and corporate culture, business philosophy and corporate culture, you can standardize corporate values and employee behavior style, the greatest contribution of the entrepreneur create employment opportunities and enhance social prosperity. After build a successful and stable business, many people want feedback to this social. Therefore, they start to promote something about Corporate Social Responsibility actively. They spread entrepreneurship, do themselves, feedback to this social, pay attention to employee benefits, protect environment, continuing to promote Corporate Social Responsibility, in order to enable enterprises to access to social support, not only to create more profit, but also enhance the corporate image, and then more spare capacity to contribute to the community to reach the business continuity target. Case study was applied in the research, and specific practices and implementation of the effectiveness of the Group through interviews Everlight Group’s employees, the following four objectives were expected to be achieved: 1. To understand the Everlight Group the founder of entrepreneurship; 2. Analysis of the Everlight Group, how to through the promotion of entrepreneurship and then the implementation of the development of Corporate Social Responsibility; 3. Provides enterprise, how to through the implementation of Corporate Social Responsibility, enhance corporate image, corporate sustainable development; 4. Provide a blueprint and practice as relevant to SMEs in the planning and emphasis on Corporate Social Responsibility.