The Impact of Online Review’s Forms and Contents on Consumer’s Product Comprehension - Product Type as a Moderator
碩士 === 國立雲林科技大學 === 創業管理碩士學位學程 === 100 === With the expansion of online shopping, shopping website’s product number and types have become more diverse. In order to allow consumers to select the most suitable products from many product categories, customer online review has become even more important...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38899530163465085153 |