The Effect of Coca-Cola and Pepsi Impact on Cross-Culture Brands Communication
博士 === 國立雲林科技大學 === 設計學研究所博士班 === 100 === The purpose of this dissertation is to develop a new way to view brand image communication within cross-culture. We all know that different cultures influence us differently; however, many brands and companies usually do not pay enough attention to culture e...
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78610315864975609805 |