A Research for Service Quality, Perceived Risks, Flow Experience and Behavioral Intention of Adventure Education

• Main Authors: Ping-han Yang, 楊秉翰
• Other Authors: Chih-chiang Chung
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/43689899194545557759

碩士 === 國立雲林科技大學 === 休閒運動研究所碩士班 === 100 === Adventure education is through the professional guidance and situational training to help people learn and grow from experience. And it is known as one of the most valuable job in the future. If we can understand the feelings of participants then to enhance their future behavior is a topic worth exploring. The purpose of this study is to understand the relationship of service quality, perceived risks, flow experience and behavioral intention of adventure education. The method used convenience sampling to survey the participants in middle and south area of Taiwan, and sent 500 questionnaires altogether, acquired 232 effective questionnaires. The study applied the descriptive analysis, explorary factor analysis, t-test, single factor variance analysis, scheffe, structural equation model to analysis all of the data. The results are as follows: a. The participants in the part of service quality, perceived risks, flow experience and behavioral intention are significant differences on their back background variables. b. The service quality has significant positive impacts towards flow experience, and perceived risks has significant negative impacts towards flow experience, and flow experience has significant positive impacts towards behavioral intention, and service quality has significant positive impacts towards perceived risks, and perceived risks has no significant impacts towards behavioral intention.