A study on the word-of-mouth marketing f social commerce - based on the example of B & B businesses

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 100 === With the innovative applications of Web 2.0, and Facebook prevails over the whole world that derives from the new social network interaction patterns and consumption patterns. People get easy to spread interlaced information in the social network. How to use...

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Bibliographic Details
Main Authors: Chih-cheng Cheng, 鄭志成
Other Authors: none
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/68714877875782354579