A study on the business model of Digital Opportunity Center by Means-end-chain analysis based on the case of Yunlin County

• Main Authors: Ho-jen Chen, 陳和忍
• Other Authors: Huan-Ming Chuang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/61476505075822005601

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 100 === As the vigorous growth of information technology goes on, it raises the issue of digital divide. While Internationals bring up strategies to reduce digital divide, the Government brings up the important strategy to reduce digital divide in remote dealing with promotion program to create digital opportunities in remote. In recent years, almost two hundred Digital Opportunity Centers (DOC) have been set up in remote all over the country actively. Create digital application opportunities in remote in hope of reaching the sustainable development of the operational goals. With regard to how to do self-conducted operation and sustainable management, master of the operation of the DOC operational strategy is the key to the DOC from continuing operations, after many digital opportunity centers complete applying implementation from the Government. This research is based on organization of related literature and analysis of current situation by interviewing internal DOC management staff, utilizing the Means-end chain approach and laddering to induce the business strategy affecting the operation of digital opportunity center. The results of interviews categorized by content analysis were drawn into HVM with three crucial DOC operational strategies. They were organized and put forward specific proposals. 1. To strengthen lifelong learning programs as the establishments of information education. 2. To become a learning organization to train people in information skills to obtain technology licenses. 3. To improve personnel reasonable treatment system in order to facilitate sustainable management. Keywords：Digital Opportunity Center, Digital divide, Means-end chain approach, Business Model