The Investigation of Continued Usage Intention of Paid E-learning

• Main Authors: Ya-Wen Juan, 阮雅雯
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/98272158979241565674

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 100 === With the popularization of Internet technologies mature and generate more business opportunities, creating a variety of different types of e-learning platform, such as: Taipei e-learning. In this e-learning trend, when faced with many choices the user’s acceptance of paid e-learning and why the top priority, so explore the continued use of the intention of paying e-learning the key factors why that is, become an important research topic. This issue, in this study was from the Technology Acceptance Model, Subjective task value point of views, analyze, deduce a factor of six that may affect the continued use of the intent to establish a research model, and to collect empirical data in order to be recognized by one the impact of digital learning a key factor in the impact of the technology acceptance model with the three dimensions of subjective task value, perceived usefulness, utility value and cost price on the intention of continued use was a significant influence, the other three dimensions: perceived ease of use, achievement values and the implicit value of less than significant implementation of paid e-learning units, according to the results of this study, in this study, these key factors to guide the users continued to use paid e-learning.