Investigating the Perceived Value System of the Second Generation NHI by Means-End Chain Analysis

• Main Authors: Tung-ta Yu, 游東達
• Other Authors: Huan-ming Chuang
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/90808661979902025552

碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 100 === The National Health Insurance system of Taiwan, which has been implemented for over 15 years and contributed national convenience, economy, and complete medical services, is an important milestone for Taiwan''s medical history. But in recent years due to changes in the socio-economic environment, and there exists rooms for system for improvement, the Executive Yuan have proposed an institutional reform project called “the second generation national health insurance’ (hereafter, NHI).Nevertheless, this reform has failed to reach a general consensus, so the implementation process is delayed for a long time. After several years of discussions, finally on January 4, 2011 the amendment was set. Though there are some compromises, the objectives of the reform remain the same, and aggressive marketing still needed to obtain recognition and consensus from public. The aim of this study is to investigate the perceived value system of NHI. Based on in-depth interview with a sample of 35 people who are the insured as well as the workers of NHI business, a means-end analysis by laddering method is conducted to investigate the value system of public toward NHI. Implication matrix and Hierarchical Value Matrix (HVM) are produced to enable visual analysis and discussion of the conclusion... Major values explored in this study can be listed as, "rationality," "fairness," "social welfare", "leverage resources,", "open information," and "efficiency enhancement" are six major values treasured by public. The main conclusions and findings provide the relevant administrative units, the development of practical guidelines for effective strategy to promote NHI and helpful reference for follow-up studies.