The Narrative Analysis of Micro-entrepreneurial Process
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 100 === This study attempts to explore the entrepreneurial process of micro-enterprises by using narrative analysis. And the field text were analyzed by categorical－content method. Finally, the researchers compared results of the Timmons Model Matrix and Business Mod...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35846833564420803759 |
| Summary: | 碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 100 === This study attempts to explore the entrepreneurial process of micro-enterprises by using narrative analysis. And the field text were analyzed by categorical－content method. Finally, the researchers compared results of the Timmons Model Matrix and Business Model Canvas, sorting out the following two conclusions:
1. "Team" and "Resources" must match the "Opportunity"
The researchers believe that entrepreneurs choose the entrepreneurial opportunities must select the "Opportunity" can be matched with the "Team" and "Resources" in order to increase the probability of entrepreneurial success.
2. Three reasons caused "Opportunity Recognition" failed
(1) Information asymmetry
(2) Error assessment
(3) Multiple opportunities appear
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