The Influence Factors of Attribution for Corporate Social Responsibility
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 100 === Corporate Social Responsibility (Corporate Social Responsibility) is a very popular concept in recent years. The research examined the influence factors of consumers’ attribution on purchase intention. 240 participants were randomly assigned in a 2 (fit: low...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62789183436128959582 |