A Research on Brand Revitalization from Brand Position and Integrated Marketing Communication- Case Study Analysis Method
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 100 === As America’s subprime crisis and European debt crisis happened, many enterprises and consumers take “price” as a benchmark for shopping behaviors. Thus, the profit of many enterprises decreased. Also, brand equity easily decrease. Communication technology and...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48649142262171023448 |