| Summary: | 碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 100 === Since joins WTO to open the international market, regardless of the Taiwan fruit faces the stern test in the production and the market sale.My family main fruit tree - carambola cultivates already the long time, because ten produces excessive or plant disease prevents and controls the contour cost to create is unable to make ends meet, the income reduces, even does not have the crop.
The article question mainly contains two face: One, enhances Cihtong Township carambola farmer''s production and marketing income.Next is the farmer and the market interaction relations. Expected can take advantage of this the research solution utilization marketing strategy, enhances the carambola output value.In farmer and market interaction relations, then from the risk, the cost and factors in Run, the solution farmer transportation and sale channel.
This research penetration to take a sample really to be the farmer enter the visit, by the case research technique, carries on the analysis reorganization to the case and turns over to accept, the research obtains following conclusion:
Studies the generalized analysis elaboration, suggested “produces, sells, disappears” gathers one, also is, the production carambola farmer, the sales carambola wholesaler, the purchase carambola product expense populace, altogether create the value and the share profit; So-called gathers one. Not only uses in the identical carambola industry team, even if is the individual which produces, sells, disappears has respectively is expert , also may cooperate.The farmer innovates the cultivation, the promotion carambola quality, the supply wholesaler and the consumer, the wholesaler purchases and combines the carambola correlation product transmission service, the customer reflected the cognition and the feeling creates the value again as the production and marketing the reference.
|
|---|
