| Summary: | 碩士 === 育達商業科技大學 === 行銷與流通管理所 === 100 === With the progress of society and the innovation of information technology, our daily life has already changed. Convenience Store plays an important role in our life. For satisfying consumers’ needs, continuous innovation makes our life more convenient. This study takes 7-ELEVEn for an example, exploring its business model innovation from the perspectives of product, service and process innovation. Qualitative in-depth interviewing was adopted for 4 managers. The findings suggest that the innovation on the ibon platform is continuously innovated from the perspectives of product, service and process. However, there are still some spaces for improving, such as the stability of the machine and the compatibility of software. Nevertheless, the innovation of ibon makes our life more convenient and creates more profit for 7-ELEVEn.
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