A Study Of Service Quality And Customer Satisfaction In The Li-Chuan Fishing Ground In Hualien

• Main Authors: Hsu, Yaoyuan, 許耀元
• Other Authors: Hsu, Chunshuo
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/26104342484703093700

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 100 === The Li-Chuan Fishing Ground from a fish-farming industry, to develop two manufacturing, and finally to develop the three industries leisure experience. At present, the competition between the leisure industry in Taiwan is getting fierce, leisure fishing is a low entry threshold of the service industry, fierce competition is unavoidable fact between the industry, the pros and cons of the service quality is the key to success of the Li-Chuan Fishing Ground. Only provide customers with satisfactory services in order to attract more customers come to visit. This study investigate consumer attitude of service quality and satisfaction degree and further explore the correlation between the two, expect can provide recommendations to the Li-Chuan Fishing Ground for reference, in order to enhance the Li-Chuan Fishing Ground overall service standards and meet the expectations of consumers of leisure and recreation activities. The results showed that:1)Visitors for the evaluation of the various services of the Li-Chuan Fishing Ground is towards positive and affirmative.2)Visitor experience evaluation of the Li-Chuan Fishing Ground is towards positive and affirmative.3)Visitors for the satisfaction of the service characteristics of the Li-Chuan Fishing Ground are different due to different backgrounds.4)Visitors for the Li-Chuan Fishing Ground experience satisfaction are different due to different backgrounds.5)Li-Chuan Fishing Ground services features has a significant positive impact on the experience satisfaction of visitors.