A Study of the Brand Image, Brand Loyalty, Perceived Quality Influence Consumer Purchase Intention - A Casestudy of Anymore Underwear
碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 100 === The brand image is the long-term assets. It can give added the products value, it will be included in the questions being considered by consumers is often in the shopping. The majority of consumer awareness of brand image, perceived quality and service whe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2dz45a |