The impact of Customer Relationship ManagementImplement in the achievement of Supply Business－the basic level of Farmers， Association in Yunlin County as an example

• Main Authors: Chen,Yun-Lung, 陳雲龍
• Other Authors: Wu,Jun-Yen
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/41912220157407839680

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 100 === Supply business is essential to farmers’ associations, its operation has planned to introduce new operation and management models to enhance overall operating performance. This study investigated influences of introducing customer relationship management to supply business of farmers’ associations on their operating per-formance. The subjects were basic-level farmers’ associations in Yunlin County. Questionnaires and statistical analyses were used. The results suggested that staff of farmers’ associations showed high levels of cognition on customer relationship management, acceptance on customer relationship management strategy, and agreement on the influences of introducing customer relationship management on the operating performance. There was a significant positive relation among cognition on customer relationship management, customer relationship management strategy, and operating performance. If staff of farmers’ associations has high cognition on customer relationship management, and can effectively apply customer relationship management strategy, it will facilitate the improvement of operating performance of the associations’ supply business.