A Study of Marketing strategy, Service quality and Customer loyalty on the Production of Linnei papaya.
碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 100 === The study mainly discusses how Linnei Farmer’s Association practices proper marketing strategies and promotes service quality of selling to enhance the brand loyalty in the conventional fruit industries. The major motivation is to make Linnei Hungtou papay...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/97513861652544116560 |