The Impact Of Credibility Of Celebrity Endorsement And Brand Image On Consumer Purchase Intention – The Example Of Students Of Cosmetics Related Departments
碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 100 === Following the fashion trend of modern society, it is not only women who love to be pretty, people place more emphasis on value of beauty, cosmetics have become one of daily necessities of modern people. The domestic market of cosmetics has become larger, w...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s4b733 |