A Study on the Message Conveyance of Fish Images as Auxiliary Teaching Material in Elementary Schools

• Main Authors: Yi-jun Lu, 盧伊君
• Other Authors: Lan-ting Wang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/08342616626287234489

碩士 === 台南應用科技大學 === 應用設計研究所 === 100 === Images, one of the universal forms of communication across the world, are what many written languages were based upon; initially, humans created words according to the appearance of the objects they signified. Good image design is composed of images with simple patterns, thereby easy to understand and remember, as well as fully conveying the underlying meanings. According to the findings of this study, some images are common in illustrations. The stylization extent of illustrations is also closely related to the patterns and characteristics of such images. Well-designed images can enhance aesthetic value, make the matched words more understandable, facilitate the presentation of the visual aesthetics of multiple creative media and, more importantly, improve the message conveyance function. Creating a good image is a concern among designers. Accordingly, the objective of this study is to discover the elements required for clear, efficient message conveyance of images in the hope that image designers can better apply such elements in a variety of image designs and, in addition, that researchers can be inspired for future studies. The research objectives that had been achieved include: 1. comparing the style and element differences among fish images via a literature review; 2. comparing and analyzing color and pattern applications revealed in fish images; 3. investigating how fish images have been applied and the semantic annotations of the images; and 4. exploring and determining the relationship between image design characteristics and the feelings and preferences on the part of the viewers according to the data elicited from the investigation. After a literature review, the image style theory by Huck (2004) was adopted. The research samples comprising fish images were collected from the 2010 and 2011 textbooks or multimedia interactive teaching CDs published by Kang Hsuan, Nani, and Han Lin for elementary schools in Taiwan. A total of 116 fish images were collected and grouped into “digital images” and “illustrations.” Image expression techniques and styles as well as image semantic association on the part of viewers were analyzed through literature analysis method, KJ method, comparative analysis method and semantic analysis method, in order to elucidate the application of fish images. The research results were as follows: (1) illustrations outnumbered digital images among the fish images; (2) black was the predominant color in design, followed by gray and red; (3) low-graders mostly chose “multicolored” images featuring cartoon and geometric patterns, middle-graders mostly chose illustrations with low chroma and high luminance for color use, while the images chosen by high-graders were more diverse, with colors of nature being preferred; and (4) images which pupils preferred tended to be “simple,” “interesting” and “cute”, and such images were also most widely applied in the textbooks and teaching CDs. It could be concluded that the messages fish images conveyed were “simple” and “fun.”