| Summary: | 碩士 === 大同大學 === 資訊經營學系(所) === 100 === Nowadays, in order to promote the international competitiveness of our native enterprises, the government has endeavored to assist native enterprises in enhancing e-commerce related abilities so as to bring a steady developing base and abundant experiences to e-commerce. As a result, its product value and international competitiveness would be promoted. However, owing to the differences between urban and suburban areas, many remote traditional industrialists was limited to their own region, and regional clustering network could not break through the geographical limit to broaden channel as well as increase business opportunity. Hence, the small and medium enterprise administration, ministry of economic affairs, in 2005, has started to carry out “the plan of reducing digital divide in industries” to assist traditional industries in implementing e-commercial clustering websites through the training of digital abilities and the integration of business resources etc. in hope that the business performance and regional employment chances would be improved. As a result, many industrialists completed implementing. However, industrialists’ business performances after implementing are uneven. The main reason may be the former factor and the business management process after implementing. In order to realize industrialists’ turning process and managing effects when implementing and to discuss the causes affecting the implementing effects, my research was carried out.
My research has invited the successful and still operating on-line clustering websites industrialists in the plan to conduct a poll and carry out quantification analysis in order to realize the influences that “the former factors” (“external pressures”, ”perceived benefits”, and “organization readiness” ) brought to implementing reasons and process, to realize how the process of “e-commercializational business management” affected the business performance after implementing and to find out the key point of influencing implement effects then to offer solving methods. The research proved that the former factors would positively affect the extent to carry out e-commercializational business management, especially external pressure. By the external pressure from government, service suppliers and competitors, industrialists constructed strong perceived benefits. However, without complete organization readiness or suitable products and service, some industrialists were not fit to sell in on-line clustering websites. Hence, the efficiency of e-commercializational business management and the financial business performance were worse than non-financial aspects. To improve the problem, the related units should choose the suitable implementing industrialists prudently to enhance the efficiency and avoid the unnecessary waste of resources. After finishing implement, industrialists should operate websites positively and the related units should propagate websites positively so as to reach expected business performance and help industrialists to exist in highly competitive environment.
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