THE EFFECT OF ANTICIPATING HEDONIC ADAPTATION TO PRODUCT ON PURCHASE INTENTION
碩士 === 大同大學 === 事業經營學系(所) === 100 === Most of consumer products deliver their utility to people over time. But utility may weaken over time due to waning novelty, shifting reference points and expectations, and various other machanisms. Moreover, the effect of hedonic adaptation is going to surprise...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78297514674083964893 |