| Summary: | 碩士 === 國立臺北藝術大學 === 藝術行政與管理研究所 === 100 === Over the last 400 years, great amounts of intuitions have been established to help support art. Although most countries have a state-supported system for the performing art, there is evidence to show that performing art cannot exist with only governmental support. Due to lack of financial support, it becomes extremely difficult for performing art groups to stay active or stand the competition. Development of performing art group requires additional support, such as sponsorship; the main challenge here is that there are not many benefits that performing art groups can offer the sponsor, and, in most cases, sponsoring turns into donating.
This study aims to define multiple ways in which performing art groups can attract sponsors by analyzing the successful development of the Russian ballet troupe called “Russian Ballet” created by Russia’s most talented art manager, Sergej Diaghilev. Research or articles about Diaghilev only examined how his personal qualities lead him to success; however, personal qualities are not the only reasons he gained success. This research, therefore, will concentrate on how Diaghilev’s method of social networking process of the art group. This study applies social network theory to research the sponsorship networking of Diaghilev’s group and make an in-depth analysis of network linkages to find out the reasons of his success.
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