| Summary: | 碩士 === 國立臺北藝術大學 === 藝術行政與管理研究所 === 100 === In 2011, SET TV launched the first idol drama financed by a specific fund designed to aid the cultural and creative development. This cultural and creative idol drama emphasized on incorporating the backstreet scenery promoted by Wei-kung Liu, the artistic design of Ching-yang Hsiao, and other cultural and creative products. Meanwhile, Taiwan Public Television Service’s “The Invaluable Treasure, 1949,” a TV drama that celebrated the centennial of the country, centered on a theft of national treasures and placed the TV drama within a frame of promoting art and culture by integrating a group of artists into the creation of its script and production. Based on a pseudo-historic event, as the story gradually unveiled, the show revealed the artistic and cultural significance of the antiques, which became a compelling force of the core narrative and transformed the antiques into vital cultural codes in the story.
It is still a refreshing idea to see an integration of art and culture into Taiwanese TV drama, a means that is relatively common in the productions of TV dramas in other countries. These TV dramas not only have intriguing plots and narrative, they also lead the viewers to familiarize themselves with the culture and art of different countries. Taiwanese TV dramas have been trying to introduce a new form into the scripts from an artistic and cultural perspective. In “The Invaluable Treasure, 1949,” the cultural objects are converted into vital symbols that help develop the storyline; and it is worth a further study on the cultural aspects of our society it has conveyed.
This thesis first analyzes the elements of the arts, artistic and cultural antiques in “The Invaluable Treasure, 1949” by employing the theory of narrative, and moves on to the relational structure between the environment and the objects possessed by the characters. Using Barthe’s systems of signification, this thesis then studies the cultural codes such as the dialogues between the characters, the settings as well as the antiques used in this TV drama, and explores the social and cultural patterns, values, and the representation of the value of the national treasure interwoven in-between. In addition, through analyzing how the material of the story and the antiques are selected and combined, this thesis induces a structure of the text for the future reference of producing cultural and creative scripts of TV dramas.
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