| Summary: | 碩士 === 淡江大學 === 亞洲研究所碩士班 === 100 === Firstly, this dissertation might be deconstructed to two parts. The first part, thronging the literature review to analyze the construct of cultural industry. Based on the attraction of Kyoto and
how to impress the consumer. In the last part, I try to analyze and comparing the two handmade canvas bags brand--Ichisawashinzaburou Canvas and Yung-Sheng Canvas by first hand data collection. I collect the data by in person interview to these two store in Kyoto and Taiwan. The result of this comparison, I try to find out the different of business background between Taiwan and Japan. Trying to find the way to improve the cultural industry of our country--Taiwan.
The century-old shop-- Ichisawashinzaburou Canvas in Kyoto had being form 1905 years. It has be called “The Japanese Louis Vuitton” .This store is famous without any advertisement, and the large number fans of this brand are not only in Japan but also the other countries.
In Taiwan, a very similar century-old shop named Yung-Sheng Canvas, in a city--Tainan, which is quite similar with Kyoto. Although , the scale of Yung-Sheng Canvas cannot be compare with Ichisawashinzaburou Canvas ( it’s corporation) . It is famous between the the bloggers and tourist from the another countries.
The main purpose of this dissertation is finding out why the cultural industry--which become a kind of boom in recently. According to this book-- “Let’s talk about the future of Japan!” (translated from Japanese), It’s mention about a kind of situation that--The luxury brand had not so adorable in Japan now. The consumer has started to fix their eyes on something simple and lower price.
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