| Summary: | 碩士 === 淡江大學 === 資訊管理學系碩士班 === 100 === Information technology industry has developed rapidly in recent years, many creative unique product innovations, creativity has become an absolute factor of about the competitiveness of products. New products with creativity, the only way to gain competitive advantage in today’s market. Therefore, how to develop students'' creativity, has become the academic worth exploring. In this research, depth interviews, supplemented by content analysis method, proceed from the individual personality of the students, the hope of Positive Psychology include Subjective Well-being, Positive Psychological Capital, Role Identity, the impact of learning outcomes for students’ creativity, and summed up the creativity of personality types. The research results confirmed that Positive Psychology and creativity there is indeed a positive impact on the relationship between students of different Positive Psychological Capital for creativity education will have a direct or indirect impact. Giving the creativity education proposals to students of different creativity types with different personality traits. Providing follow-up creativity educational reference.
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