A Study of Using EEG to Measure Instant Message Communication with Emoticons and Texts – From the Perspective of Social Presence

• Main Authors: Chan-Chin-Lin, 林志親
• Other Authors: 吳錦波
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/43983077098363170583

碩士 === 淡江大學 === 資訊管理學系碩士班 === 100 === The rapid development of the Internet has not only shorten the distance to communicate with people, but also contributed to the changing pattern of Internet communication. With the prevalence of the Internet, people use instant messaging is gaining popularity. One of the characteristics in instant messaging is to use emoticons to enhance emotional expressions. Electronic measurement instruments have developed rapidly in recent years. Applying these instruments in the experimental research allows researchers to further explore human physiological behavior. Thus, this research utilizes electroencephalogram (EEG) to record user’s brain waves while using instant messaging with emoticons. This study employs laboratory experiment. Through the manipulation of exchanges of 12 Q & A questions, subject’s brain waves are recorded while using instant messaging. Subject’s brain waves while receiving text message are then compared with those of emoticons from the perspective of social presence. The experimental results showed that there are differences in β waves between receiving emoticons and text messages. Based on theory of social presence, these differences can be explained by the increase in concentration when using emoticons in instant messaging. The research also found that there are differences in β waves between male and female subjects. Male subjects have higher β waves than female in receiving emoticons. When comparing the usage of positive emoticons with that of negative, the results showed that subjects receiving the negative emoticons have higher β waves than those receiving positive emoticons. These findings provide basic references for future research and references for designing new emoticons.