| Summary: | 碩士 === 淡江大學 === 法國語文學系碩士班 === 100 === We now live in an information rich and excessive resources era. Thus, material needs no longer are the primary motivations in consumers and the value symbolic have replaced the value practical, resulting the whole consumption territory is based on a system of sign. Especially, the fashion within a sign. Via the packaging and advertisement of the media, fashion becomes dominant consumption principle. The manipulations by the businessmen have incorporated the consumer products and services into the fashion system. Therefore, consumers not only following the structure symbolic but also the fashion. Simmel and Baudrillard have proposed different views on fashion. One commonality is that both of them think fashion can be interchangeable and instantaneous. Also, due to the easy replication of the products, fashion can disappear instantly. The rapid changes in fashion have made consumers over spending. Bourdieu have proposed via the concept of taste built up by the social structure, we can continue building the fashion sense by changing our consumption behavior and living style. However, the ultimate goal is to distinguish one from another and the difference in social status. This thesis focuses on the relationship between the consumption pattern and constructing a clothing style and how both inter-related with one another, in which later resulting consumption selections and different behavior patterns. The first part of introduces fundamental concept and history of fashion and also some relevant and important terms. The second part places a strong emphasis on how modern society consumption is formed and the trend in fashion consumption and how these are related to the human physical and mental aspect. The last part divides fashion consumption into social aspect and mental aspect. The former requires the building of fashion sense and latter requires mental reaction. Lastly, how fashion sense is related to social structure and stability and how this ultimately construct the sense for clothing.To talk about the concept of Fashion, Simmel and Baudrillard think that Fashion is changeable and vanishingly in a flash, and they both agree the Imitation Mechanism in the process. In Fashion, the quality of changeable makes people over purchasing; the quality of easy to imitate makes itself to disappear instantly, then more new fashion will be created and circulated on and on. Bourdieu brought up an idea of Social Construction and it becomes the standard of pursuing and purchasing Fashion. The taste is built up on the behavior of purchasing, living model, the way to perform Fashion and clothing. The purpose of establishing the taste is the same with pursuing Fashion, they both exhibit the personal stoical status and image. In conclusion, the thesis is about the relationship in between fashion consuming style and establishing taste. In my point of view, they are affected by each other and the result shows in the consuming choice and behavior pattern. The taste is reflected in the fashion consuming through the re-produce of Sign and the culture accomplishment.
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