The impact of customers brand equity cognition on the customers’ satisfaction and loyalty in banking industry – Using relationship quality as an intervening variable
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 100 === In Taiwan finance market, the customers have impressed by the bank brand gradually, which is quite important to financial services industry （Kim and Kim,2005）. The improvement of relationship quality not only could bring the apparent differentiation and segme...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46727250295748890268 |