The Effects of Dynamic Capability in New Product Development: Environmental Turbulence and Project Characteristicas Moderators

• Main Authors: Shao-Shien Wang, 王紹賢
• Other Authors: Yang Li-Ren
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/29953618302121570375

碩士 === 淡江大學 === 企業管理學系碩士班 === 100 === For adapting to the rapid global environmental change, enterprises should not only focus on the internal core competence but also absorb external information to formulate usable knowledge, further tune up their operation process. Facing with high level of environmental uncertainty and intense competition, high-tech firms make efforts to engage in product innovation. Most firms conduct project management forthe efficiency of new product development. The main purpose of this study is to realize how to improve the performance of new product development. This study employs quantitative research method to examine the relationships between dynamic capability, technological innovation, new product development performance and the moderating effects of environmental uncertainty and project characteristic on the relationships between technological innovation and new product development. The 154 usable samples were retrieved and used for descriptive analysis, reliability analysis, construct validity and regression analysis. The empirical results are as following: 1. Corporate dynamic capability is positively associated with technological innovation. 2. Technological innovation is positively associated with new product development performance. 3. Corporate dynamic capability is positively associated with new product development performance. 4. Technological innovation has complete mediating effect on the relationship between dynamic capability and new product development performance. 5. Environmental uncertainty has moderating effect on the relationship between technological innovation and new product development performance. 6. Project characteristic has moderating effect on the relationship between technological innovation and new product development performance. In the final, several suggestions were proposed for the high-tech firms and future research.