A Study the Impact of Value Experience and Experience Value to Buying Behavior- A Case Study of Tablet Computer Consumers

碩士 === 淡江大學 === 國際企業學系碩士班 === 100 === American social psychologist Rokeach once said, ”Value concept should occupy the core place more than other concepts do.” and “It is the responsibility for researchers to realize the differences between individual and culture making value judgments and how they...

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Bibliographic Details
Main Authors: Hsun-Kuang Lee, 李訓光
Other Authors: Chih-Wen Huang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/19396348426255314672