To Compare the Direct Business Model with Indirect Business Model in Cosmetics Industry：Based on China’s Market

• Main Authors: Wei-Ling Hsu, 許瑋玲
• Other Authors: Jiann-Jong Guo
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/12816476641495983576

碩士 === 淡江大學 === 中國大陸研究所碩士班 === 100 === Having a young and beautiful appearance has been the dream for a long time of human beings. Many people spend a large amount of money and effort only to pursue their own beauty without hesitation. It also can be said that beauty is human nature. Even since 2007, suffering from financial crisis worldwide, the sharp downturn of the economic capacity, consumers still expect to retain a minimum of skin care. According to the survey by Euromonitor, the global cosmetics market in 2008 amounted to U.S. $ 330 billion and its growth rate is 5%. Cosmetics industry is still robust growth. Because the economic rise, changes in the retail market and consumer attitudes, cosmetics market annual growth rate is in double figures in China. Meanwhile, people''s incomes increases and women join the workforce which enhance the percentage of a substantial in demand for cosmetics. Import value of cosmetics in 2010 reached $ 1.5 billion in China. Therefore, China has become the most promising and the unlimited potential of the emerging market. The cosmetics market also has become the battleground of the major international brands. Due to the geographical proximity, culture and language similarities, the vendors have already established a close working relationship between Taiwan and China. The advantages of proximity, the government''s frequent promote cross-strait economic exchanges and promote the efforts of MIT products in recent years, they are all good opportunities for Taiwan''s cosmetics industry. This thesis will analyze the cosmetic products which similarities and differences between direct and indirect business model. Through the maturity of Taiwan''s business in the cosmetics industry, extended to investigate the feasibility and direction of development indirect business model in China’s cosmetics market. I hope that this thesis will open up a new operation in cosmetics industry for the Taiwan businessmen.