The Relationship of Product Category and Promotion Type on Supermarket
碩士 === 國立臺北科技大學 === 創新設計研究所 === 100 === Retailers have various promotion methods to improve sales performance. Consumers’ cognitions, requirements and purchase intentions are the key points that determine whether a business achieve its expectations on promotion. Marketers have been using different p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mevy85 |