The research of the electronic word of mouth on purchase intention
碩士 === 國立臺北科技大學 === 資訊與運籌管理研究所 === 100 === In recent years, within Internet develops rapidly, the traditional word of mouth has transformed into the electronic word-of-mouth (e-WOM). Electronic word of mouth has gradually become an important basis in the consumer purchase decision, which can help co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/gf687n |