Relation between Brand Experience, Brand Personality, and Customer Experiential Value
碩士 === 國立臺北科技大學 === 管理國際學生碩士專班 (IMBA) === 100 === The purpose of this study is to evaluate the relation between brand experience, brand personality and customer experiential value. This issue is important that is helpful for managers to assess the level of appeal that influences target consumer’s pe...
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| Format: | Others |
| Language: | en_US |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7n63nu |