Study of the Rising Factors of Used Car Alliance in Taiwan

• Main Authors: Guo-Long Liou, 劉國龍
• Other Authors: Bai-Fu Ling
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/24kj4n

碩士 === 國立臺北科技大學 === 車輛工程系所 === 100 === Taiwan''s Used Car Market in the automobile factory attaches great importance to the establishment of Used Car Alliance, by the data show that since 1999, Taiwan''s annual used car’s trading has exceeded the number of new car sales in Taiwan, and the annual growth last year, 763,600 used cars had been transferred, which is two times higher than new car sales last year. That domestic used car market is developing fast, but without integral and reasonable approach to management, such as non-transparent trading environment and after-sales service, so that consumers do not like to buy used car’s to eliminate consumers accumulated in the past does not trust the development of the used car market, the country''s largest and best-selling used cars Alliance rise of factors, complete and relevant collection, sorting, the methods of empirical research to understand the main factors used car Alliance , 1. To repair the proper warranty system used car Union has a positive effect at one time. 2. The possibility of high market rate of Japanese the used car will affect Europe and the United States Used car the used car Union. 3.Used car media marketing to create the news and topics, and enhance the effect of the Used car dealer marketing. 4.Used car loans low interest project to increase the profits of the Used car dealers and services to ensure that the project. 5. Used car dealer extended chain maintenance system paid the guarantee period and increase the rate of warranty additive effects. 6. Set up a condition check given certification company has a positive effect to enhance the used car business skills to enhance, shorter working hours and reduce costs. 7. Used Cars Union investigation set and valuation assessment system Used car dealers can increase revenue and enhance consumer satisfaction. 8. Dealers commissioned to shoot the condition of the used car sources increased transparency Used Car income has a positive. 9. Used Car B2C type directly provides three quality assurance and four warranty to consumers as a used car business transactions to ensure the backing of nine factors.