Business Model Integrating Social Responsibility and Bottom of the Pyramid (BOP) - A Case Study of the Everest Textile in Taiwan

• Main Authors: Li-Jung Tsai, 蔡麗容
• Other Authors: 胡憲倫
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/k3mn2q

碩士 === 國立臺北科技大學 === 環境工程與管理研究所 === 100 === Among UN Millennium Development Goals, the elimination of poverty is listed as the first priority (or one of the priorities). It shows that poverty has long been an acute issue that bothers the world economy and interferes with social developments. In recent years, a number of multinational enterprises with visions have developed and reinvented new business models to help the socio-economically deprived get rid of their poverty. They helped the poor improve their living standards and create a win-win situation both for the poor and companies by incorporating their social responsibilities to their corporate management strategies. Through extensive research exploring how international businesses probed and developed BOP markets via reinvented and sustainable business models, this study finds that crucial factors such as created values, satisfying demands, strategic resources, management strategies, revenue mechanism, clusters developments and sustainable development, help contribute the successes of various creative models of BOP. Based on these factors, this study explores individual companies’ abilities of renovation and development. It also examines the management strategies of the cases in study—how the company builds its brand image by mission to benefit the Base/Bottom of the Pyramid, BOP and by its altruistic enterprise concept, and how the company stands out from other par brands via differences in management. How the factor of cluster industrial development plays a role in the renaissance of Taiwanese garment industry’s chain supply and how their sustainable ability plays a part in the policy planning of the enterprises and the discovery of significant issues that can involve enterprises are also discussed in the study. However, all the practice shall actively response to satisfy the real needs of BOP in three aspects as creating values, satisfying demands and the revenue mechanism. In the final chapter, a number of constructive advices are made for businesses to develop BOP markets. Under the global competitions, the suggestions should be able to help blend enterprises and their surrounding ecosystems towards sustainable developments and can be utilized as a part of Blue Ocean Strategies that the domestic corporations devote to.