| Summary: | 碩士 === 東海大學 === 餐旅管理學系 === 100 === Food tourism has emerging as one of the most significant tourism segments and has gained much research attention in the last decade. The purposes of this study were to investigate tourists’ image perceptions toward Taiwan street food, and how tourists dietary impediments affect Taiwan street food image.
This study adopted a quantitative research method using questionnaires to collect data from China, Japan and Western tourists visited Taiwan. A total of 291 useful questionnaires were collected. Descriptive statistics, reliability analysis, ANOVA and regression analysis were employed to analyze data. The results indicated that culture distance and food neophylia affects tourists’experiential image. Based on the significant findings, theoretical and practical implications were discussed. Three group of tourists all showed a strongly response on relation image. This indicates that through street food, tourists gain more understanding about Taiwan’s culture, lifestyle and tradition.
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