| Summary: | 碩士 === 東海大學 === 餐旅管理學系 === 100 === In the face of competition from emerging international hotel chains, local hotel practitioners in Taiwan are forced to build a new brand image and establish a hotel management that offers a brand-new perception in value experience in respect to interior and architectural space design. This has become an important concept to survive in the Taiwan’s lodging industry nowadays. However, the spatial aesthetics and hotel design are less discussed in hospitality researches, and without a common view in Taiwan’s lodging industry. The aim of study attempts to depict and analyze what spatial and architectural aesthetics mean to the hotel operations management. Based on this reason, This study adapt an in-depth interview was conducted with five representative hotel managers and architects/designers. The result show that the proper aesthetics atmosphere created by unique design can make a hotel attract people’s attention. The aesthetics is not equal to luxury, design and art, but that existence in every unique hotels. The study also makes a proposal regarding the importance and value in merging spatial esthetics with Taiwan’s hotel operations management.
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