The Impact Of Negative Publicity On Applicant Job Search Intention

碩士 === 東海大學 === 企業管理學系碩士班 === 100 === Negative information and publicity about enterprises are constantly discussed in public nowadays. How job seekers are affected by such information and make a choice wisely is worth to understand. In the past research, most researchers focus on the impacts of...

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Main Authors: Du, Linhua, 杜玲華
Other Authors: Huang, Kaiyi
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/75323710633893237198
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spelling ndltd-TW-100THU001210062016-04-04T04:17:09Z http://ndltd.ncl.edu.tw/handle/75323710633893237198 The Impact Of Negative Publicity On Applicant Job Search Intention 負面輿論對於求職應徵者意願之影響 Du, Linhua 杜玲華 碩士 東海大學 企業管理學系碩士班 100 Negative information and publicity about enterprises are constantly discussed in public nowadays. How job seekers are affected by such information and make a choice wisely is worth to understand. In the past research, most researchers focus on the impacts of positive and negative information on organizational attractiveness, but it didn’t consider the potential effect of publicity. The purpose of the present study focuses on negative information and publicity and also includes three moderators (i.e., media richness, corporate image, and pay) to know the effects on organizational attractiveness and intention to apply. The results show that negative information and publicity did not enhance the negative impact of organizational attractiveness and intention to apply. The interaction effect of negative publicity on media richness enhanced the impact of organizational attractiveness and intention to apply. For this reason, corporations should face the negative event and publicity and take quick and full reactions to reduce the potential effects promptly. Huang, Kaiyi 黃開義 2012 學位論文 ; thesis 69 zh-TW
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language zh-TW
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description 碩士 === 東海大學 === 企業管理學系碩士班 === 100 === Negative information and publicity about enterprises are constantly discussed in public nowadays. How job seekers are affected by such information and make a choice wisely is worth to understand. In the past research, most researchers focus on the impacts of positive and negative information on organizational attractiveness, but it didn’t consider the potential effect of publicity. The purpose of the present study focuses on negative information and publicity and also includes three moderators (i.e., media richness, corporate image, and pay) to know the effects on organizational attractiveness and intention to apply. The results show that negative information and publicity did not enhance the negative impact of organizational attractiveness and intention to apply. The interaction effect of negative publicity on media richness enhanced the impact of organizational attractiveness and intention to apply. For this reason, corporations should face the negative event and publicity and take quick and full reactions to reduce the potential effects promptly.
author2 Huang, Kaiyi
author_facet Huang, Kaiyi
Du, Linhua
杜玲華
author Du, Linhua
杜玲華
spellingShingle Du, Linhua
杜玲華
The Impact Of Negative Publicity On Applicant Job Search Intention
author_sort Du, Linhua
title The Impact Of Negative Publicity On Applicant Job Search Intention
title_short The Impact Of Negative Publicity On Applicant Job Search Intention
title_full The Impact Of Negative Publicity On Applicant Job Search Intention
title_fullStr The Impact Of Negative Publicity On Applicant Job Search Intention
title_full_unstemmed The Impact Of Negative Publicity On Applicant Job Search Intention
title_sort impact of negative publicity on applicant job search intention
publishDate 2012
url http://ndltd.ncl.edu.tw/handle/75323710633893237198
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