| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === The object of the study is to probe into the solutions to the problems of
marketing strategy and recruiting students achievements, school propaganda strategy,
which the faculty of the private vocational senior high school may be faced with. First
of all, the development background and status quo of senior high school education in
Taiwan are discussed. Second, the research deals with the relative theories and
meanings on school propaganda strategy, the concept and the evaluation system of
students recruitment achievements, the dilemma of school propaganda and its possible
solutions. Third, by way of case study, the research conducted interviews with two
private vocational senior high school principals, administrative supervisors, teachers
and students in order to understand the innermost of private vocational senior high
school marketing strategy and recruiting students achievements evaluation, the
dilemma of school propaganda and its possible solutions. Finally, in the light of the
study conclusion, some suggestions are offered as follows.
First, the educational authorities should provide an experience interflow platform
for school marketing strategies, enhance private vocational senior high school quality
evaluation system, and students’ rights and interests protection system. Second, the
schools should set up a sole marketing authority to draw up the long, middle, and
short term development plans for school propaganda strategy and students recruitment,
and evaluate the students recruitment achievements and assess the potential demands.
Third, in the future, if the subjects of the study include all the interest parties in school,
the results of the study will be believed to be more true. Besides, the study as
conducted through documents analysis and focused interviews. If the study are
supplemented with questionnaires to collect quantified materials, the results will be
more complete.
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