The Kansei features of Actors' Color Make-up Designs of Cats the Musical
碩士 === 東方設計學院 === 文化創意設計研究所 === 100 === The purpose of this study is to explore the Kansei image features of actors’ color make-up designs of “Cats” the musical by applying Kansei engineering. The application of color make-up in cultural and creative industries was also investigated. First, the repr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20432571515230091638 |
| Summary: | 碩士 === 東方設計學院 === 文化創意設計研究所 === 100 === The purpose of this study is to explore the Kansei image features of actors’ color make-up designs of “Cats” the musical by applying Kansei engineering. The application of color make-up in cultural and creative industries was also investigated. First, the representative samples and Kansei image adjectives were obtained by conducting the experts interviewing and questionnaires. The SD survey then was held to build the correlation between the Kansei features (adjectives) and the make-up style of the actors of “Cats”. The multi-regression analysis was conducted to clarify the influences of Kansei features on consumer preferences on color make-up. By using the morphological method, the design features and form attributes of color make-up were defined. The Quantitative Theory Type Ι analysis was used to explore the effect of each form level belonging to each form item on important Kansei images and consumer preference. According to the result the design guidelines to meet customers’ Kansei requirements and preference were generated. It can assist the designers to come up with a make-up that fits the sentiment of the consumers, Also can supply teaching staff in the painted make-up related reference teaching course.
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