A study of the Purchase Intention on Corrugated Furniture of Consumer in Kaohsiung Area Based on the LOHAS and Green Consumption Concepts

• Main Authors: Chen, Wei-En, 陳緯恩
• Other Authors: Lin, Kai-Lee
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/18419238018379094708

碩士 === 東方設計學院 === 文化創意設計研究所 === 100 === The newest lifestyle LOHAS is a phenomenon caused by mass production and mass consumption of humans during the 20th century. In the 1980s, in US, Europe and Japan, LOHAS has been a focus and a big discussion topic, which started this new fashion lifestyle.In recent years eco-friendly is the new trend for many products and habits of consumption, it follows the principle of the 3R (Reduce, Reuse, Recycle) and 3E (Economic, Ecological, Equitable) reducing high pollution products. The new trend of using corrugated furniture, using which to reduce deforestation, emphasizing the importance of recyclable, eco-friendly, burnable, light but able to hold heavy weights. Corrugated furniture could be mass developed in the future. In this study, collected and analysis 300 questionnaires from the consumers of IKEA, HOLA and B&Q in Kaohsiung area, on the issues of the definition of LOHAS, the cognition of green consumption and the consumer purchase intention of corrugated furniture.The survey found that LOHAS concepts and cognition among consumers in the Kaohsiung area need to be promoted, but in life Kaohsiung area consumers to virtually practice LOHAS spirit. Kaohsiung area consumers on the concept of green consumption have a high degree of awareness, are willing to promote the concept of green consumption, and together create a better living environment. Kaohsiung area consumers purchase intention analysis of corrugated furniture products, found that consumers attach importance to the durability of the corrugated furniture products, followed by safe, non-toxic, lightweight and easy to move, design customized, reasonable price.