| Summary: | 碩士 === 南台科技大學 === 應用英語系 === 100 === Heritage tourism is an emerging industry, thanks to its stimulation for economic development and precious cultural and human assets it harbors. Varying personal or non-personal interpretive programs served at heritages enable tourists to better understand the displayed resources. As a widely adopted interpretive service, the maintenance quality of interpretive signs in Taiwanese heritages is usually disappointing. Hence, this study delivers a closed-ended questionnaire to 312 students at a private technological university in Southern Taiwan to investigate their attitudes toward the interpretive signs, their motivations and preferences for heritage tourism, as well as their responsive differences and correlation. Collected data was analyzed by descriptive analysis, Independent sampling t-test, Chi-square, and Pearson correlation analysis. Main results for this study are summarized as follows.
(1) Graphical use, location, and easy content are top three designing elements of signage.
(2) The displayed resources, the commemorative subject, the meaning of establishment, and the history are main benefits of use of signage.
(3) Gender differences are found between designing elements of signage and travel motivations.
(4) There are correlations among students’ attitudes toward the interpretive signs and travel motivations.
It is highly expected that this study can help heritage authorities optimize their interpretive service, drawing much more attention to tourism related to heritages.
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