The Impact of Top Management Team’s Behavioral Integration, Relational Learning and Market Orientation on New Product Performance
碩士 === 南台科技大學 === 行銷與流通管理系 === 100 === Abstract This study investigated the impact of top management team’s behavioral integration, relationship learning and market orientation on new product performance. We test the relationship learning and market orientation has mediating effect of behavior integ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88768694463958605500 |