From the Consumers Perspectives to Explore the Influencing Factors of Brand Image and Purchase Intention－Expansion Strategy of Taiwan UNIQLO
碩士 === 南台科技大學 === 資訊傳播系 === 100 === This research is studying from the consumers perspectives to explore the influencing factors of brand image and purchase intention of Taiwan UNIQLO. So far, UNIQLO has almost gathered the branch stores in north of Taiwan, and there are three branch stores in midla...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22159552706371428386 |