A Study on the Empathy, Familiarity, Cultural Value, Destination Image and Travel Intention of Advertisement Induced Tourism-the case of Canon EOS 600 My Discovery
碩士 === 南台科技大學 === 休閒事業管理系 === 100 === Recently, studies of media induced tourism were largely increased. However most of them were focused on film induce tourism, regarding to advertisement induced tourism were relatively rare. While people watching TV advertisement, spectators may emerge empathic i...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59523447266756077220 |