A Study of Leisure Experience, Expectation and Satisfaction Toward Cycling Activity – A Case in 2011 Cycling Coming-of-Age Ceremony

• Main Authors: Tsai Jung Chang, 蔡榮昌
• Other Authors: Chen Chun An
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/99113905665145658722

碩士 === 南台科技大學 === 休閒事業管理系 === 100 === This study aims to explore the leisure experience, prior-activity expectation and activity satisfaction of the participants. By means of questionnaire method, participants of 2011 Cycling Coming-of-Age Ceremony sponsored by Sports Affairs Council of Excutive Yuan were investigated between July 28th and August 28th, 2011. Research instruments include Likert-scaled questionnaires towards leisure experience, prior-activity expectation and activity satisfaction. A total of 292 questionnaires were distributed and 261 valid questionnaires were collected. Various statistical analysis methods were taken such as descriptive statistics, independent samples t test, one-way ANOVA, product-moment correlation, importance-performance analysis and multiple regression. Statistical results and findings were concluded as the following: (1)There is a significant difference between the lesisure experience and other variables such as age, place lived, participated route and ownership of bike; (2) There is a significant differnce between prior-activity expectation and other variables such as age, participated route, year of cycling experience and ownership of bike; (3) There is a significant difference between activity satisfaction and other variables such as age, education, place lived, participating route and year of cycling experience; (4) There is a positive correlation between prior-activity expectation and leisure experience. The more leisure experience leads a higher prior-activity expectation; (5) There is a difference between prior-activity expectation and activity satisfaction. The evaluation of activity satisfaction is lower than the prior-activity expectation; (6) According to the importance–performance analysis indicates low identification with the compeletion of full route, the flawless road condition, the scenic views and spots along the route, the clear route guidance, and the complete route arrangement; (7) There is a significant effect from leisure experience to activity satisfaction. The activity satisfaction is affected by the lesuire experience. In addition to the results and findings of the present study, empirical evidence and further suggestions are also provided for future research.