A Study on the Relationship among Health Concept, Health Behavior, Customer Trust and Customer Purchase Intention - An Example of New Business Model for Specialist Pharmacy
碩士 === 南台科技大學 === 高階主管企管碩士班 === 100 === ABSTRACT The purpose of this study was to build a customer purchase intention model, and to examine the relationship among health concept, health behavior, customer trust and customer purchase intention. In order to achieve research objectives, we selected re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24231691789299965613 |