The Impact of Sales Promotion on Customer Buying Behavior toward Personal Care Products in Taiwan
碩士 === 南台科技大學 === 企業管理系 === 100 === Nowadays, in the global context of open market electronics, customer has become the king. A consumer is in a position to influence manufacturer, marketer regarding content of product, size and quality. Who can satisfy customers then will have strong position in th...
Main Authors: | Tran Thi Thanh Loan, 陳氏青鑾 |
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Other Authors: | Cheng Nan, Chen |
Format: | Others |
Language: | en_US |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/78291952233821912383 |
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