The Impact of Sales Promotion on Customer Buying Behavior toward Personal Care Products in Taiwan

碩士 === 南台科技大學 === 企業管理系 === 100 === Nowadays, in the global context of open market electronics, customer has become the king. A consumer is in a position to influence manufacturer, marketer regarding content of product, size and quality. Who can satisfy customers then will have strong position in th...

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Bibliographic Details
Main Authors: Tran Thi Thanh Loan, 陳氏青鑾
Other Authors: Cheng Nan, Chen
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/78291952233821912383